This Privacy Policy outlines the practices of Adventure Capital Aust Pty Ltd, ABN 85 608 756 538, trading as You.PurposeBuilt, including its related entities and any businesses operated in Australia. It applies to our website, https://youpurposebuilt.com, as well as our 1:1 coaching services and other services provided online (hereinafter referred to as “we,” “our,” or “us”).
We are dedicated to managing personal information in line with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and any other applicable privacy legislation.
For residents of the European Union (EU), including the European Economic Area (EEA), this Policy also addresses how we handle your personal data under the General Data Protection Regulation (GDPR) and details your rights regarding data processing.
In the course of delivering our services, we may collect and process personal information as described below. Adventure Capital Aust Pty Ltd serves as a data controller under the GDPR, and this Policy provides the necessary details when we collect your personal information.
This Policy explains how we gather, use, disclose, store, and dispose of personal information concerning our customers, employees, and others with whom we interact. It should be read in conjunction with any terms and conditions governing your use of our products or services, the online member portal, and any relevant legal notices.
Definitions:
- “Personal information” refers to any data about an identifiable individual or an individual who can be reasonably identified, as defined by applicable data protection laws.
- “Services” include any services we provide, such as health and wellbeing coaching programs.
- “You” refers to any individual whose personal information we collect.
- Information We Collect About You
We only gather personal information necessary for our functions or activities. The type of information we collect depends on your interactions with us. You have the option to withhold requested personal information, though this may limit the services we can provide.
Customers and Potential Customers (via our website): When you inquire about our products or services or subscribe to updates through our website, we typically collect your name, email address, and any other contact details needed to respond to your inquiry. If you become a customer, we may also collect:
- Your age and other details required for participating in our services.
- Sensitive information related to your health and future goals.
- Participation statistics and milestones.
- Your photo or video for promotional purposes, with your consent.
- Any additional personal information you provide or authorize us to collect.
The collection of sensitive information, such as health data, is solely for the purpose of tracking your health and achievements during our coaching program. We only use this information for the stated purpose and no other.
Other Individuals: We may collect personal information from individuals who are not customers or employees, such as service providers, contractors, and other business contacts. This typically includes your name, contact details, identification details, background checks, business experience, and any other relevant information.
Visitors to Our Website: The handling of personal information for website visitors is discussed further below.
- Collection of Personal Information
We generally collect personal information directly from you, via email, our website, or in person. Occasionally, we may obtain information from other sources, such as third-party suppliers and contractors who help us operate our business (e.g., payment gateways like PayPal or Stripe).
- Use of Personal Information
We collect personal information necessary for conducting our business, assessing customer needs, and delivering coaching programs. The purposes for which we collect and use personal information include, but are not limited to:
- Providing guidance, support, and feedback on our services.
- Processing and administering customer transactions, including payment processing.
- Planning, marketing, and managing programs and events.
- Conducting research and developing our services.
- Sending updates, opportunities, or event notifications.
- Fulfilling any purpose for which you have given consent.
- Pursuing related secondary purposes you would reasonably expect.
- Complying with legal obligations.
- Managing inquiries, complaints, feedback, and legal interests, and protecting against fraud or other illegal activities.
We may use your image or audiovisual recordings for promotional purposes where you would reasonably expect this or have provided consent (e.g., tagging us on social media).
Our website uses cookies to track items in your shopping cart, including abandoned carts, to send reminder messages via SMS or email.
- Data Processing
We process personal data using the following services:
- Stripe: For billing and payment processing.
- Google Analytics 4, Remarketing with Google Analytics, and Google Signals: For web analysis and advertising personalization.
- Meta Custom Audience and Meta Ads Conversion Tracking: For targeted advertising.
- TikTok Conversion Tracking: For ad performance tracking on TikTok.
- Google Tag Manager: For managing website tags.
Please refer to the respective privacy policies of these service providers for more information.
- Internet Interactions
You may visit our website anonymously. If you choose to identify yourself, any personal information provided will be managed in accordance with this Policy.
Our websites use cookies to manage settings and deliver content. We collect non-identifiable information such as device type, browser type, IP address, and clickstream data. You can control cookies via your browser settings, though this may limit website functionality.
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. Any information provided directly to third parties (e.g., Stripe) will be managed in accordance with their privacy policies.
- Anonymous Transactions
We provide the option of remaining anonymous or using a pseudonym where lawful and practicable. However, anonymity may limit the services we can provide.
- Information Security
We store information on secure digital or cloud-based platforms, sometimes converting paper-based documents to electronic form. We take reasonable steps to protect your personal information from misuse, interference, and unauthorized access or disclosure.
Physical security measures include locks and security systems, while network security measures include firewalls and user authentication protocols.
Our website may not use encryption for secure transmission. Users should exercise caution when sending personal information over the internet.
We take steps to securely destroy or de-identify information no longer required.
- Digital and Direct Marketing
We may use your personal information for marketing communications. You can opt out of receiving these communications at any time. If you opt-out, we may still contact you for other transactional purposes.
We may engage third-party companies to provide marketing services. These companies are only permitted to access the information necessary to deliver the service.
- Disclosure of Personal Information
We do not sell or distribute your personal information, except as outlined in this Policy or as required by law.
We may disclose personal information to:
- Suppliers, consultants, contractors, or agents for services such as payment processing, data analysis, and IT support.
- Social media platforms for promotional purposes.
- Entities involved in mergers or acquisitions.
- Government authorities for investigations (e.g., workplace safety incidents).
- Responsible persons (e.g., parents, guardians) in emergencies.
- Other administrative or legal purposes.
We may disclose your personal information for other purposes explained at the time of collection or with your consent.
- Overseas Disclosure
We will not disclose your personal information to overseas recipients without your consent or unless legally permitted. We take reasonable steps to ensure overseas recipients comply with the APPs.
Disclosure to overseas recipients may occur when using cloud storage or customer relationship management systems hosted abroad.
- Access and Correction of Personal Information
You can request access to your personal information at any time. We may charge for the reasonable costs of compiling information in response to your request.
We strive to ensure the accuracy of the personal information we collect. You can help by notifying us of any changes or discrepancies. If you believe any information we hold is inaccurate, you can request a correction. We will take reasonable steps to correct your information.
We may decline your request for access or correction in certain circumstances as allowed by the APPs. If we refuse your request, we will provide the reason and may include a statement with your information about the requested correction.
- Data Breaches
Under the APPs, we may be required to notify you about ‘eligible data breaches,’ which occur when:
- There is unauthorized access, disclosure, or loss of personal information.
- The breach is likely to result in serious harm to you.
- We are unable to prevent the risk of serious harm.
If a breach occurs, we will investigate and assess whether it meets the criteria for notification. Even if the criteria are not met, we may still notify you as part of our commitment to privacy.
- European Residents
If you are a customer in Europe, our processing of your personal information is subject to the GDPR.
Adventure Capital Aust Pty Ltd is the data controller, and we may appoint a Data Protection Officer if required by law.
Legal Grounds for Processing: We rely on the following legal bases to process your personal information:
- Contract performance: To fulfill our obligations under a contract with you.
- Legitimate interests: For purposes such as research, marketing, and communication.
- Consent: For collecting sensitive information (e.g., health data) or sending direct marketing.
- Legal compliance: To meet legal obligations.
Transfer of Information Outside Europe: If your personal information is transferred outside Europe, we ensure it is protected by one of the following:
- Transferring to a country approved by the European Commission for adequate privacy protection.
- Using standard contractual clauses approved by the European Commission.
- Relying on a valid scheme (e.g., EU-US Privacy Shield) or obtaining your consent.
Data Retention: We retain your personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce rights and agreements. Data retention periods vary based on the purpose of collection.
Your Rights: You have the right to:
- Access your personal information.
- Request rectification of inaccurate data.
- Request erasure of your personal information (right to be forgotten).
- Restrict or object to the processing of your data.
- Data portability (transfer your data to another service provider).
- Withdraw consent at any time (for data processing based on consent).
- Lodge a complaint with your local data protection authority.
To exercise these rights, please contact us at the address provided below.
- Complaints
If you have concerns about how we manage your personal information, please contact us in writing. We will acknowledge receipt within 10 business days and endeavor to resolve your complaint within 30 business days.
If we are unable to resolve your complaint, you may escalate it to the Office of the Australian Information Commissioner or your local privacy regulator.
- Updates to This Policy
This Privacy Policy may be updated periodically. The latest version will be published on our website. Your continued use of our services or website indicates your acceptance of the updated Policy.
- Contact Us
For any questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us at:
Adventure Capital Aust Pty Ltd trading as You.PurposeBuilt
Claudia Piscitelli
admin@youpurposebuilt.com
